{"product_id":"m-wide-10th-anniversary-edition-with-10th-anniversary-special-book","title":"M Wide 10th Anniversary Edition with 10th Anniversary Special Book","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eThis year marks a major milestone for mowl as we celebrate our 10th anniversary.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eAlongside the M Wide 10th Anniversary Edition, featuring a modern new color and a special commemorative design, we are proud to introduce the \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e mowl®︎ 10th Anniversary Special Book — a single volume featuring more than 600 products from throughout mowl’s history.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/IMG_7487.jpg?v=1789554348\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eThis special catalog brings together more than 600 products from mowl’s history, including rare models that are no longer even kept in the mowl office archives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 1\" style=\"text-align: center;\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFrom our extensive archive, we have selected 10 models that we consider among mowl’s finest creations, while also introducing the unique characteristics and specifications that define each product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThroughout our history, mowl has continued to embrace the latest technologies of each era while constantly challenging ourselves to create something new.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe hope this book gives you a chance to rediscover the history, evolution, and character of mowl.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/S__27729963_0.jpg?v=1789557036\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEach of the first 100 copies features a handwritten serial number on the final page.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA special book made to be kept alongside your favorite yo-yos.\u003c\/p\u003e\n\u003cp\u003eAs you turn through the pages, we hope you’ll find a memorable model that brings back your own memories with mowl.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/store.mowl.jp\/products\/m-wide-10th-anniversary-edition-with-10th-anniversary-special-book\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/IMG_7487.jpg?v=1789554348\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/store.mowl.jp\/products\/m-wide-10th-anniversary-edition-with-10th-anniversary-special-book\" rel=\"noopener\" target=\"_blank\"\u003e\u003cem\u003e\u003cstrong\u003eM Wide 10th Anniversary Edition with 10th Anniversary Special Book\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eTo celebrate the release of the mowl®︎ 10th Anniversary Special Book, we created a special version of the 10th anniversary logo introduced this June and reimagined it as exclusive artwork for the M Wide. The result is a balanced design with a dynamic sense of movement.\u003c\/p\u003e\n\u003cp\u003eThis limited set includes the 10th Anniversary Special Book and is available at a special set price.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eThe “10th Anniversary Special Book” is also scheduled to be available separately once additional copies arrive.\u003cbr\u003eThe standalone retail price is expected to be USD 19.99, with additional stock scheduled to arrive during October.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003ePlease note: Some M Wide units included in this set may have slight color variations or very minor cosmetic marks that do not affect performance. Unless there is an issue that affects playability, these cosmetic variations are not eligible for return or exchange. If you are particularly concerned about minor cosmetic imperfections, we kindly recommend refraining from purchasing this set.\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/DSC09480.jpg?v=1789557276\" alt=\"\"\u003e\u003cbr\u003e\u003cbr\u003eIntroducing the M Wide, a competition-focused model developed from mowl’s flagship M Series.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eBuilt for modern competitive play while preserving the identity of the M Series.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e\u003cstrong\u003e\"M Wide\"\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003eDiameter : 54 mm\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003eWidth : 53.5 mm\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003eWeight : 67.5 ± 0.5 grams\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e　\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e＜Development Story＞\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eAfter opening mowl Osaka in 2024,\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003emowl producer Eiji Okuyama had the opportunity to see young players improve day by day.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eInspired by players beginning to challenge themselves with freestyle competition,\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003ehe approached the design team with the idea of developing\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003ea competition-oriented model at a more accessible price point.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e　\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWith 7075 aluminum selected as the material — a popular choice among competitive players —\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003ethe team developed four prototypes in pursuit of a competition model\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003ethat could deliver performance beyond its price point.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e　\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e\u003cstrong\u003e-1st \/ 2nd Prototype-\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/DSC07765.jpg?v=1782382606\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe first prototype (left) was designed with a relatively large overall body.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eFor the second prototype (right),\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003ewe applied knowledge gained during the development of the \u003ca href=\"https:\/\/store.mowl.jp\/collections\/m-light\"\u003eM Light\u003c\/a\u003e to refine the weight distribution,\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003ecreating a compact, wide-body design that remained easy to maneuver.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eWhile this improved maneuverability,\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003ethere was still room to improve its spin performance and overall weight as a competition model.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e　\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cstrong\u003e-3rd Prototype-\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/DSC07768.jpg?v=1782382664\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFor the third prototype, we further adjusted the weight distribution,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eincreased the overall weight,\u003c\/span\u003e and redesigned the catch zone.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/DSC07772.jpg?v=1782382719\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan class=\"s1\"\u003eAt this stage, the prototype had already reached a level of performance strong enough for production.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan class=\"s1\"\u003eHowever, after spending more time testing the feel in actual play,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan class=\"s1\"\u003ethe added physical weight began to feel overly heavy,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eleading us to begin development of a fourth prototype.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e　\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e\u003cstrong\u003e-4th Prototype-\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/DSC07775.jpg?v=1782382746\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eFor the fourth prototype — the final production version —\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003ewe aimed to eliminate the heavy feeling without reducing the actual weight.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eUsing knowledge gained from the development of the \u003ca href=\"https:\/\/store.mowl.jp\/blogs\/news\/mowl-m-ti\"\u003eM Ti\u003c\/a\u003e, we completely refined the weight distribution.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan class=\"s1\"\u003eAs a result, the M Wide retains some of the familiar character of the original M,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan class=\"s1\"\u003ewhile introducing a feel closer to the M Ti.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/DSC07777_1ce06648-1e4b-46c4-b70e-9c6bef92e8c8.jpg?v=1782382790\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan class=\"s1\"\u003eThe catch-zone shape remained unchanged from the third prototype,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan class=\"s1\"\u003ewhile the internal weight distribution was completely reworked.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan class=\"s1\"\u003eThe result is a highly balanced model that feels noticeably lighter in motion than its actual weight suggests.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan class=\"s1\"\u003e　　\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e＜Play Feel＞\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe M Wide was designed around the demands of modern competitive play.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eIts thick rims reduce the sensation of heaviness during the throw,\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003ecreating a play feel closer to that of a bi-metal yo-yo.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e　\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIts heavier overall weight provides added stability for tricks on stage,\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003ewhile offering excellent performance for horizontal tricks and hops.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e＜Artwork＞\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/DSC09461.jpg?v=1789557276\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe special 10th anniversary artwork featured on the M Wide 10th Anniversary Edition is designed as a visual illusion: depending on how you look at it, the central symbol can be seen as “10,” the Japanese kanji “十,” or the Roman numeral “X.”\u003c\/p\u003e\n\u003cp\u003eA special design representing mowl’s 10th anniversary through three different interpretations of the number ten.\u003c\/p\u003e\n\u003cp\u003eDesigned by \u003ca href=\"https:\/\/www.instagram.com\/kalon_design_studio\/\" rel=\"noopener\" target=\"_blank\"\u003eKALON JAPAN\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e　　\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e＜Release Color＞\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e　\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2421\/9895\/files\/DSC09452.jpg?v=1789557956\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eM Wide 10th Anniversary Edition \/ Pale Gold\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cspan\u003e“Pale Gold” joins the color lineup of the 10th Anniversary Edition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eBuilt on a silver base with a subtle touch of warm gold, Pale Gold offers an understated yet refined appearance with just the right amount of elegance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eWe hope you enjoy its delicate color together with the signature artwork that defines the M Wide.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"mowl.jp","offers":[{"title":"Default Title","offer_id":44627777716323,"sku":null,"price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2353\/5407\/files\/IMG_7486-2.jpg?v=1789558730","url":"https:\/\/shop.mowl.jp\/products\/m-wide-10th-anniversary-edition-with-10th-anniversary-special-book","provider":"mowl","version":"1.0","type":"link"}